Cass Warner, founder and president of Warner Sisters Productions, believes that the moving image -- in the form of films, television, video and other media -- is an incredibly powerful communication tool whose value is greatly under-estimated and under-utilized. The moving picture is today's tribal drum -- carrying those messages which keep the society intellectually, emotionally and spiritually alive. Hopelessness, brutality, graphic violence and gratuitous sex are the most abundant themes in modern popular art. But when the pattern is broken with a work such as FIELD OF DREAMS, whole new audiences flock to the movies. In fact, according to a recent Gallup public opinion poll, a significant majority of the biggest money-making films over the last several years are those which appeal to audiences who are not even regular moviegoers. This enormous untapped resource is one of Warner Sisters' key target publics.
When Cass' grandfather, Harry Warner, founder of Warner Brothers Studios, said that he made films "to educate, entertain and enlighten," he was setting the stage for what we consider to be a valid approach in establishing this enterprise -- Warner Sisters.
We plan to be as responsible to our audiences as we are to our investors. We propose to do this by utilizing the tools of modern market research in identifying those genres, stories and casting elements which would lead to the widest public appeal.
Our preliminary research indicates that what people want to see -- which they are not getting enough of -- are more affirmative, more insightful and uplifting pictures suitable for their entire families.
