As the founder and president of Warner Sisters Productions, I whole-heartedly believe that the moving image—in the form of films, television, video and other media—is an incredibly powerful communication tool. It can be equated to today's tribal drum—carrying emotional, intellectual and spiritual messages, which are hummed almost unknowlingly or subliminally as the result of a moving image experience.
Warner Sisters is here to carry on the purpose of the original Warner brother's motto that my grandfather, Harry Warner, president and founder of the studio initiated and implemented for over fifty years. Producing entertainment that "educates, entertains and enlightens" is my legacy. Inspiring other artists and businessmen to increase understanding amongst their fellow man is, I believe, our creative duty and honor.
As a woman, a mother, and grandmother, I'm aware of playing a tremendous role in creating tomorrow's reality. Being that we are creators of new life, that we nurture and bring into being the future generation, I believe we have a certain obligation to reflect this in our creative lives and in our work.
As a producer who honors writers as the origin and source of a story, I feel a tremendous respect and need to help keep the integrity of the story intact all the way through to the very end—the final communication that arrives on the screen. This is why I'm an independent producer.
The question is often asked, "Does Hollywood have an ethical responsibility?" In Frank Capra's words: "We have it within our power to speak to hundreds of millions of people two hours at a time in the dark. No single person before has ever had that power, no emperor, saint, no individual however powerful. We have a tremendous responsibility"
My family understood this. They were aware of the numbers of people they reached and the power of this medium. They knew they were setting trends, influencing and introducing viewpoints and helping to create the future culture.
Personally, I welcome this responsibility and the ability to make a difference. We as creative minds can and do awaken and enrich awarenesses of others. Like my grandfather, I CARE! This is why I am here. This is why I'm doing what I am.
I invite you to join in this extremely important goal and game with me.
I can be reached at: [email protected]. Look forward to hearing from you.
Most sincerely,
Cass Warner Sperling